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 Although Email Marketing or email marketing belongs to the old school of marketing, some marketers believe its impact has become weak, but in fact it is still considered one of the most powerful and important e-marketing channels, as it is an essential part of any business online marketing process.

Email Marketing Guide 2022

It works alongside and complements other marketing channels.

In fact, email marketing will continue as an important marketing item and will never become your consumer, because everything that happens on the Internet is in one way or another linked to email, it is the first and most important official online communication.

E-commerce workers know the value of email marketing, the return on investment in email marketing is usually greater than most other marketing channels.

Also email is one of the best channels to communicate with interested customers, share the latest news, products and services with an audience that already knows you, so it's time to take advantage of that most effective and income-generating marketing channel.

Note: This article serves as a comprehensive guide in how to market by email, which we will start with a theoretical aspect in which we will clarify what email marketing is and its importance and advantages, and then we will move on to the practical aspect of how to actually start.

What is Email Marketing?

Email marketing is one of the oldest and best e-marketing strategies, with which you can get highly targeted visitors both to your company's website and e-store.

Marketing by mail depends on communication between one of the sites and the target users of this site, it is a marketing tool that enables you to send marketing messages to users who have visited your site before.

In order to understand the importance of email marketing you only need to open your own email, you will find messages from Facebook telling you that you have new friendship requests with a link to reopen your account.

You will find messages from e-stores from which you have bought before, which tell you that there are products suitable for you, and you will find other messages from some websites telling you that there is important new content that has been added to the site.

You'll find lots and lots of other marketing messages, in fact there's no strong online business and no Email Marketing.

The importance of visitors to Email Marketing

Why are visitors to Emil particularly important? The answer simply boils down to the way the mailing list was collected.

The visitor subscribes to the mailing list with all his or her will, and is expected to receive new offers or marketing messages that are essentially in his or her interest.

For example, if you work in commission marketing, and assume that you choose to market products that have to do with food recipes (such as a book, guide or cooking guide).

If you are an emailed Marketing user, you will already take visitors first to your landing page, before entering the product's sale page.

In this case you will offer your visitors to join your mailing list, you will motivate them by giving them a free book for example.

Assuming they have already purchased what you are marketing, you can still reach them by inclination, they are now very targeted visitors in all their money related to cooking and recipes, so you can market the same product or market other products to them in the same field.

In this case they know well that when they subscribe to your mailing list, they will receive emails with marketing offers.

If you are one of those who are not looking to build mailing lists of visitors who get them, you lose a lot.

Features of Email Marketing

1. Easy to adjust the tools through which you can get your mailing list

Just subscribe to one of the companies that provide the email marketing service (we will list the most important of these companies), then place the company code on your site or landing page, and start collecting your mailing list.

Of course you can automatically adjust messages to reach each subscriber exactly what you plan, everything can be automatically tuned as you specifically want.

2. Simple Cost Compared to Benefits

All you need to do is pay to the company that offers an email marketing service, while using the same visitors you own and you will get multiplier benefits from that.

As mentioned at the beginning of the article, mail marketing has a return on investment that is not compared to any other marketing channel.

3. Accurate measurability of results

You can easily track the results, in terms of the proportion of those who open the email from their total receivers, and the number of people who click on the link in the message.... etc., through the company providing Email Marketing services.

4. This type of marketing is characterized by taking a selfie in dealing with the client

In the sense that you can draft a message that appears to be personal and addressed to each client individually, where Emil Markting Services allows you to place the customer's name at the beginning of the message.

Not only this but you can set certain messages to send at certain times, according to certain events, for example at the beginning of the subscription you can send a message in which you thank the user for signing up to the mailing list.

It is primarily a personal message that reaches on the client's personal email, and this makes Emil Markting a very effective marketing channel.

We have reached the end of the theoretical segment on the definition, relevance and features of the Emile Markting world, and now let's start the practical part.

What you need to start Email Marketing

In order to enter the world of Email Marketing you must first have your own mailing list, and this is achieved in one of two ways either you buy a mailing list, or you build a mailing list yourself.

There are a lot of risks that you should be aware of in case you decide to buy a mailing list.

For example:

You will pay a large amount to get something you can get at a lower cost, if you create the mailing list yourself.

You'll kind of find it hard to find the right source to buy a mailing list.

You can buy a mailing list, and then find out that it's not targeted for the purpose for which you bought it.

The secret to Emil Markting's success depends on trust. Internet users often do not open messages sent from anonymous sites, so your chance to achieve results from purchased listings is poor.

So a lot of Emil Marketing's leading marketers are not advised to buy a mailing list, and accordingly if you want to enter the marketing domain through email, you have to build your mailing list yourself.

In this case it will be one of two:

Owner of a website, blog or e-store (owner of business online).

You work in commission marketing.

1. IF YOU OWN BUSINESS AND YOU OWN A WEBSITE

In this case, you must clearly place the subscription form on the mailing list. Moreover, you must encourage visitors to subscribe to your mailing list, for example, by giving them a free book.

2. In case you work in commission marketing

In this case you must do a work (Landing Page), which is an intermediate page between the direct source of visitors and the advertiser's page (which may be a product sale page or a particular display page).

You must have a compelling reason for the visitor to subscribe to your mailing list, such as to give him a free book, or to make subscribing to the mailing list a step that must be done to reach the advertiser's page.

How To Email Marketing

Email marketing is mainly done through the correct setting and tuning of the mailing marketing system, it relies heavily on the mechanism you have to set up, and then monitor performance and make the necessary developments to improve results.

Here are the separate steps of how you can market via mail:

1. System Construction

Email Marketing has a special nature, somewhat different from the rest of digital marketing, there is a system or system that needs to be built first to start the marketing process by mail.

This system consists of some elements:

a/Participation in an Emil Markting Service

They are services for the collection and management of mailing lists, through which the data of mailing list subscribers (name, email, etc.) is stored and stored.

Through which messages are sent to subscribers automatically according to advance settings (the most important providers of this service will be addressed later).

B/Design a form to capture users' data

There are many types of forms, including what appears as a pop-up window above the content of the site, and what is next to the content of the site.

Sometimes users' data is captured through the website registration process, for example the process of opening a Facebook account requires you to enter the name and inclination, and this data is then used to send messages to you, without registering in a separate form.

C/Link the subscription form to the Email Marketing service

This is done through a code given to you by the service provider, and it is placed on the site that transfers data.

Although this is a software process, it is not difficult and can be done by undocumented, and most EmiratesMarketing companies will often find videos and tutorial articles on how to link the service to your site.

Wordpress and MailChimp users can use this great addition.

D/Adjust your brand identity

EmiratesMarketing allows you to make a unique design of the messages you send to subscribers, such as placing your company logo, choosing specific colors to use (by creating messages in html).

It also enables you to use images, or Embed work from your store for some products, as well as to create communication data (such as website link, email address, company name, and social media page icons).

e/Message system tuning

Messages are the ultimate marketing exit from the email marketing process, they are tuned through the email marketing company, and sent automatically according to pre-prepared orders.

Messages here will get marketing benefits, but you need to understand well that not every message you send to mailing list subscribers is a marketing message.

So let's split the messages through the email marketing system for two types:

Regular Messages:

These messages are sent automatically based on a particular act of the user, the most important of which are:

Email activation message (which is sent to the new subscriber, which contains a link to activate the email address).

The new subscription welcome letter (which is sent after activation of the email to congratulate the subscriber to join the mailing list).

It is worth mentioning that regular messages are set once at the beginning of marketing over the mail, and often are not changed because they serve as a constant thing, but of course they can be changed or modified as you wish.

Marketing Messages:

These are mailings sent to the mailing list for promotional purposes such as:

A weekly message with articles added to your blog.

A message containing offers on certain products from your online store.

Letter reminding of abandoned shopping carts.

These messages are also sent automatically, but are often modified according to your marketing plan at a given time.

Now you are ready to start using email marketing to bring marketing benefits to your business... So follow the next step.

2. Build mailing list

This process in the world of Email Marketing is called the Op-tin reformer, there is another important term called Double Opt-In, the difference between the first and the second; First, the registration process ends with the mailing list once the data is entered.

In Double Opt-In, the e-mail address must be activated by sending an email with a special link, the user must click on this link to activate the mailing list.

Of course all professionals in the world of email marketing recommend building Double Opt-In mailing lists.

Building a mailing list is not easy, and you have to do marketing efforts, do a lot of experiments and tests to get the best possible result.

The main point of success in building a mailing list is by providing users with a strong reason to subscribe to the mailing list (e.g. to appear as a brand, or give it good content).

For example: When you buy from Amazon, you will confidently mark right to receive promotional messages on your mail, which is because it is a reliable brand, also if you find a blog that offers good content, you will confidently fill out the subscription form to the mailing list.

3. Start sending marketing messages

This process is linked to system settings, it is difficult to manually send marketing messages to users.

From here comes the importance of the system, for example, you can set a message sent every month containing the best-selling products in your online store.

You can set weekly marketing messages for users, monthly or every 15 days, and this is not just what can be set through the system. There are a lot of other advanced settings through which mailing list subscribers can be classified, and send special messages to them according to their classification.

For example, you can send a message to each shopper three days after leaving a shopping cart without completing the sale.

Here's an example:

"Welcome, Ahmed."

"Three days ago I picked some products to buy, but I didn't complete the purchase."

We contact you to tell you that the products you have chosen are still available in our store, and you can enter your account and complete the purchase through the link below with a click of a button. "

Now let's move on to another important point.

The most important criteria for success of email marketing

Email marketing like any other type of marketing, it has criteria for success, from which you can observe an understanding of how successful you are in Palamil marketing.

1. Opening rate of messages

The opening rate here means how many users have opened the message from every hundred users who have received the message. For example, if you have a mailing list of 100 users, and you send a message, and you get an opening rate of 15%, it means that there are 15 users who have opened the message from the 100 users who have received it.

When the opening rate is between 20 - 25% it means that you have an effective strategy, and if your email opening rate is 5 - 10%, you need to check your software and find areas for improvement.

To calculate the tap-to-show ratio, take the number of recipients who clicked on your message, and divide that by the number of emails you sent.

Of course there are a lot of factors that contribute to increasing the opening rate of messages such as:

How the mailing list was built from the foundation.

The extent of reliability that Bizens or a brand enjoys.

The address of the letter and its attractiveness.

2. Repeat Opening Messages

Wondering if potential customers are interested or not? Look at how many times they've opened your letter.

If too many, it means that they found your email valuable, they continued to deal with it, and they clearly experienced something they found valuable to them, also it is important to measure the time spent reading the message.

Repeating opening messages depends primarily on the reliability you should build between you and users.

3. Clicks on links in the message

This is in line with the repeated opening rate. Someone open your email, what now?

Tracking clicks in your email indicates that users are interested in content, whether it's a combined view of the product, an article, or a short video (nb: videos get the most clicks).

Measuring clicks on the link will inform you of the content and offers that are well received by your audience. And then it will help you develop your way of putting links to messages.

Also, the percentage of people who click on the links must be measured from the total of those who open the message. According to our previous examples, if the message is opened from 15 users, how many of them clicked on the links in the message.

4. Unsubscribe Rate

Nobody likes to refuse, but unfortunately this is part of email marketing, and the unsubscribe rate is simply the proportion of the total who has canceled the subscription from the receipt of the message, in our previous example if 3 percent cancel the subscription here the cancellation rate is 3%.

If you have a high rate of opt-out, you need to examine your email marketing strategy, because maybe your content is not interesting, or the theme title is unattractive.

5. Remittance rate

The email conversion rate is one of the best "macro" key performance indicators you can identify, while some prefer to focus on total profitability or return on investment.

The typical return on investment for Emile marketing is 122%.

Do you know, dear, what is the return on investment for your advertisements outside the home, radio, TV or print? Let me tell you that you probably won't be able to measure the return on investment of traditional advertising channels like email marketing.

The number of people who download your offer or buy a product from your email, these are transfers that drive sales, and allow you to continue to improve your email marketing software.

To apply in our previous example, how many of the 15 who opened the letter will buy your product (this is in case the letter contains a purchase link, for example).

How to improve email conversion rates?

There are two main ways to improve conversion rates:

You can improve the customization of your offer through appropriate retail strategies and comprehensive channels.

You can improve the same offer mechanisms (implement best practices such as transmission times, message addresses, etc.).

How do you write an attractive email address to improve opening rates, click on link and conversion?

The address of the message is the most important line in the entire Emilk content, so you need to follow the expert recommendations including:

Never send Emil without an address, because this makes a bad impression for the user, and also free Emil services (like Gemmel) classify it as an annoying mail.

Do not send Emil with a very long, or very short address, because this makes a bad impression for the user.

Do not send Emil a deceptive address to increase the opening rate, as this will negatively affect the long term.

Add your username to your email address.

Use the question form to instil users' curiosity.

Make the title easy and focus on the substance of the subject.

Use the shocking and curious title, for example "Your marketing plan fails because you're not thinking about the right direction" (a great blog address on e-marketing).

Do not write a title that burns the content of the message.

Use the numbers if possible.

Top Sites Offering Email Marketing Services

As mentioned above, the EmiratesMarketing service provider function involves building a complete system to record and save subscribers' data, as well as automating and managing the messaging system.

In short, Emil Services provides you with everything you need technically to start marketing via Emil. Here are some of the most important features that Emil Services gives you through your account:

Email marketing services are a unit for storing users' data subscribing to your mailing lists.

Provide you with templates for user data capture forms.

It provides you with the possibility of sending automated messages that you wish to send according to the orders you specify.

Provide you with templates and models for HTML messages with the possibility to edit them.

Provide you with accurate statistics of the rates of opening messages, pressing links, opting out, etc.

You can lift and use ready-made mailing lists (subject to certain conditions).

You can take a copy of your mailing lists.

Of course each company has different features and features, perhaps in some companies you find more features, and most companies often provide monthly paid plans, depending on the size of the mailing list, but some companies offer free plans with very limited capabilities.

Here's a list of the most important and famous providers of Email Marketing:

• Moosend
• Omnisend
• GetResponse
• ConvertKit
• HubSpot
• Constant Contact
• Mailchimp
• iContact
• AWeber

Tips for success in email marketing

My article will conclude with some of the most important tips that will help you succeed in email marketing.

1. Make subscribing to your email easy, add a form to your homepage and all social media accounts to increase the number of subscribers.
2. Encourage subscribers to share and redirect your emails.
3. Include the social engagement buttons and the "Send an email to a friend" button in your emails.
4. Personalize all emails, when you personalize emails with the user's name it increases the rates of opening messages and transfers
5. Send your promotional messages in time, for example the start of the month is the right time for marketing, and Thursday is the right time for luxury... etc.
6. Never neglect to follow the results of your marketing campaigns, and do more tests and experiments to get the best results possible.
7. Always remember that tracking and analysis is one of the basics of e-marketing in general.
8. Avoid using words that are classified as spam (such as free, get, money...) Make a search to access all words.
9. Avoid using practices that are classified as spam such as placing more links in the message.
10. Do not flood your mailing list subscribers with messages, a weekly or even one effective monthly message better than one every day and leave a disturbing effect on the user.
11. Treat your mailing list on the basis that it represents human beings, so always be careful to build a relationship, try to look helpful and not marketer.
12. Think about how the average consumer interacts with the brand these days, where buying is not linear, often buyers interact with you via multiple channels - email, apps and social media - before making the purchase.

Now we have finished the comprehensive guide in email marketing