According to the experiences of the most successful commission marketers around the world; There are some keys and elements that can raise the marketer's success rate and increase its sales and profits in commission marketing.
The keys vary between technologically specific technical keys, such as the form of the blog design, the marketplace's landing page, the location of the product link, or other reasons.
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| 7 keys to success in commission marketing according to experts |
Some of those keys or items also depend on the marketer's own way of displaying their products, or writing marketing content that relies on them for selling, displaying products and attracting customers.
So we review the most important items and provide a full explanation for their use as best as possible in our article today, ensuring the startup marketplace the best sales it can achieve at the beginning.
We note for the beginners the need to experiment more than once to make the best use of the keys we offer:
- Targeting
- Landing Page
- Focus on one area
- Product
- Content
- Attention to conversion rate
- Analysis
Here's a detailed explanation of each of these seven keys:
1. Targeting
Determine who your potential customer is, try to get a sense of your ideal customer's personality and needs and think about their mind to see what they actually want to buy, and also find out how best to talk to them and attract them to buy from you specifically.
There is a good strategy in this matter, which is to imagine the prospective customer person and give him a fake name, imagine the nature of his life and his needs and what attracts him in the product, and try to think according to the personality of this customer and his mind and thoughts, it will help to get your idea and goal to the customer very smoothly.
Your customers can be targeted very well by using funded ads via various social media sites such as Facebook, Twitter, Instagram, etc. You can also use Google ads.
If you rely in your commission marketing strategy on your own blog, it will be an excellent idea to target keywords, which your potential customers are looking for, of course with your blog's compatibility with Google search engines.
It is also important when you engage with your potential customers to build a relationship between you and them. This relationship comes from publishing some of the educational content of the field you market to, and you can include some sales links in this educational content.
For example, if you target hair care products, you can post content about how to use a hair iron correctly, or how to care for hair after using an iron, which builds a kind of connection and loyalty within your audience to you.
2. Landing Page
It is also called Landing page, a page that appears to the customer when you click on your link, and is one of the most important keys to success in commission marketing if not the most important at all.
According to all marketing studies, a simple adjustment to the landing page can double the completion rate on your site, and of course if the landing page is not good enough it will cause a lot of potential sales to be wasted.
The landing page acts as a flagship promotional page that can influence potential customers and confirm their purchase, so attention must always be paid to improving it, and is also advised to constantly update it to experience any form that attracts more customers and contributes to increased sales.
The first step in improving this page is to make it for one product only. When a potential customer presses your ad link, you open a page for this product only while explaining the most important features of the product with its sense of buying the product in strong motivational terms, which is called CALL TO ACTION.
The landing page can also be improved in a good way by avoiding inspirations and distractions on the page so that the customer's focus is solely on the product and its features.
Also to improve that home page should choose its colors in a way that attracts the customer with interest in where to place links to other products, with very special attention to the color and place of the purchase confirmation button.
3. Focus on only one area
Competition is generally more fierce in e-commerce than in traditional commerce, because of the scale within which goods and services can be promoted, and because of the very large number of blogs, websites and online stores.
Of course we don't mean to cause concern within you, but just clarify how much competition you should be aware of in principle when choosing the field you prefer to work in, and don't worry we will explain how to improve your position in this fierce competition.
If you start now, you should choose only one specific area that you can work in, preferably being interested in this area already and well aware of its details in order to offer your services and help to your customers from the confident expert site and not just as a vendor, which, of course, increases your credibility with your audience.
The more precisely you determine the less competition, for example if you are an athlete with knowledge of exercise devices and products needed for health care and supplements and so it would be a good thing to specialize in selling those devices and products in commission.
But it is good and useful to specialize more precisely, for example, in the sale of supplements alone, or for example in-house exercise devices alone.
This customization and accuracy will involve less competition volume, which will improve your customer visibility and ensure you have customers interested in this precise area, thereby increasing their serious desire to buy and complete the sale.
4. Product
The product is the basis of the marketing process, it is what the customer originally wants to get, so attention must be paid to choosing the quality, quality and relevance of the product to your target audience.
So you should see the statistics and data on product sales to learn about the best product customers want to buy, and you can also learn about that by analyzing the keywords your customers are looking for.
The marketer is preferred to add a competitive advantage to its product that no one else offers, and of course this competitive advantage is one of the most attractive things for the customer, helping them complete the purchase transaction from your particular website.
Understanding the personality of your potential customer and your target audience is also one of the most important factors in choosing the best product for marketing.
By understanding the customer you can actually deliver the product he needs, and you can look for the problems your customer faces, and then expose him to the product that helps him effectively solve the problem.
It is also important to be interested in showcasing the features of this product well and to look at it well on your website's landing page, and you can write some blogs or articles that talk about this product or explain how to use it.
5. Content
"Content is King" is one of the most popular phrases in e-marketing in general. Content is everything you post online, whether on your own blog, YouTube channel, or even your social media advertising campaigns.
This content varies between visual content such as photos, video or readable such as posts, articles, etc., and you can choose the best type for your audience, or you can combine all of those genres.
That phrase, which we have explained, has become famous because of the paramount importance of content, as the main reason why the customer continues to browse your site or landing page and complete the purchase through it, or may cause him boredom and exit without completing the viewing.
The marketer should use marketing content that motivates the customer to buy but creates a desire to buy, by finding solutions to their problems.
It should also include some educational content that creates loyalty from customer to marketer, also increases the marketer's credibility and shows it with teacher and expert appearance.
One of the most important things in the content is the incentive to buy and formulate it in a strong, motivating, clear and seamless manner for the customer, which would double the number of real sales.
6. Attention to conversion rate
Some believe that the best option for them among companies that are rolling out a commission marketing program is to choose which companies pay a high commission for each sale, a belief that marketers' experiences have proved completely unsuccessful especially when starting to operate as a marketer.
If you are a beginner marketer, it is preferable to look for companies or products that have high sales even if their commission ratio is lower, so that you can get your first dollar after a short period of start.
This will not be achieved if you rely on a product or company that provides a high commission ratio, but conversion rates are low, it can take several months to get your first profit.
Products or companies with high conversion rates also guarantee you an incentive to continue with your business, as our human mind tends to the ways that come to profit quickly and automatically alienates things that defer it even if it gives it greater profit.
7. Analysis and results tracking
Analytical processes are one of the most important keys to success in commission marketing, but also one of the most important keys to success in marketing in general. The types of analytics required to succeed in commission marketing in particular.
The first type of analysis that a marketer needs in this type is to analyze the commission ratio itself, which is to know the profit percentage of the sale of each of your available products, and calculate your commission ratio when completing the number of sales expected of this product.
For example, if your profit from a particular product is about $1 But it is expected that ten sales per day will take place, so the profit expected when this product is sold is about $10 per day. If a particular product has a commission ratio of about $5 but is expected to be sold only after ten days, of course the first option is especially appropriate at first.
The second type of analysis, generally linked to the marketing aspect, for example, your competitors and their most important sales must be analyzed, the keywords you use to create your own content, and other important analytical data.
Conclusion
Here we finish the article in which we sailed inside the world of Effliet Markting, and through it we learned the most important keys to success in commission marketing.
We are pleased to remind everyone that commission marketing programs have made a privileged profit for many marketers around the world, and many have been able to rely on them as a major source of income.
We also note that all the keys to success in commission marketing contained in this article are a compendium of long experiences for many marketers around the world, as well as the most important studies and marketing analyses carried out in this regard.
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