Top 10 Mobile Marketing Strategies in 2023

Marketing your app is an essential part of its success, and in fact creating an app and then adding it on the app store and waiting for user uploads is totally inadequate, and cannot be relied upon for profits from this app.

Marketing generally aims to increase the number of users who in turn influence the profit rate directly, you don't need much study to know that more users are equal to greater profits.

In this article we offer you several different strategies to market your app to easily achieve thousands of dollars through it.

Top 10 Strategies for Mobile App Marketing

1. Being on social media platforms

Being on social media platforms can take place in two ways; Naturally, and driven, both are necessary.

a) Social media posting (natural free presence)

This is by being naturally present by posting content whether (visual or paid), which is intended to promote your app and drive users to install it.

Of course this content must have several qualities to attract users to it and thus install the app.

So try to have the content you post on the social media pages with the following qualities:

related to the area of application itself.
It contains useful tips and information (your app provides financial services publish tips and guidance in this area).
A variety of visual and written content.
Entertaining (not being serious all the time, it can be fun while giving information).
Calls for the public's interaction with it (such as asking questions and queries and opening discussions).
Visually pleasing (with attractive images and designs).
High quality (written content free from misspellings, videos and photos must be of high quality).
Content publishing takes place periodically and at times that suit your target audience.

It is worth mentioning that each social media platform has a unique advantage over the rest of the platforms.

Being on Facebook for example will help you accomplish many tasks with your audience such as:

Communicate with them.
Answer their questions about the app and help them solve their problems with it if any.
Receive their opinions and suggestions about the performance of the application.
Alert them to special offers and important events related to your application.

Remember to be on Facebook professionally. This means that you:

Do not use your personal account to respond or interact with your audience.
Do not use grobats to communicate with your target audience because it is an unprofessional style of communication.
Make sure your communication language with the audience of your app page is friendly and at the same time professional.
Use PotPotAli to respond to your audience outside the official application page opening times.
Try to hire a team to manage your app's page.
Being on social media platforms based on videos and images such as Instagram and TikTok is also important. These platforms are efficient in marketing visual content, content on which they prefer to rely in marketing mobile applications.
We advise you to see our tips for creating successful Instagram content in easy and simple steps. Twitter can also be relied upon to effectively market mobile apps. We explained how Twitter uses marketing in a separate article that we advise you to see.

As for being on LinkedIn, it is important to appear professionally in front of your customers and users of your app. Don't forget that this platform is one of the best.

As for being on LinkedIn, it is important to appear professionally in front of your customers and users of your app. Don't forget that this platform is one of the best you can communicate with investors and financiers, that is, having you on it is essential to the growth of your app.

Being an app owner, you can be considered a company owner, so you have to use LinkedIn to market your company professionally, see our article on how to market LinkedIn to companies, to help you promote your app and your company through it in simple steps.

b) Advertising on social media

Posting on social media may be aimed at marketing the app as well as urging users to use it and this is required. Advertising on these platforms is the first goal of pushing users to install the app.

Facebook algorithms prioritize the appearance of paid posts and advertisements, meaning that your app ad will reach more audiences than the content you posted on your page naturally (free).

When you are doing advertising campaigns to market mobile apps on social media platforms, pay attention to the following:

Specify that you are accounted for when the user installs your app or Cost per install CPI (permanent advertising method).
You can rely on the payment method for clicks sometimes CPC to learn about the nature of users and analyze them (market study).
Monitor the cost of the inauguration payment method and adjust your budget to its results to maintain an appropriate return on investment.
Monitor the user's trip statistics before uploading and review the content of your ad every period. If you notice the low number of downloads versus clicks this means that content may need to change and modify every period to attract users to download.

If you have not done funded ads on Facebook before, we advise you to view our illustrated article to make an advertisement on this platform.

2. Advertising on advertising networks

Advertising networks can help you reach a different audience than the one on social media.

Advertising networks provide you with many diverse targeting options, as well as connectivity with advertising goal tracking tools such as the popular voluum tool, this makes it easier for you to reach your right audience and track the access process for your app and upload it.

Each advertising network has a distinct field. Some networks also offer ways to appear ads that may suit your app and others that are not, but in general you need to choose networks with the following accounting systems:

Accounting against loading (CPI).
Accounting versus determining a particular act (CPA).

There are other types of accounting systems that are suitable such as CPL accounting, however mobile app marketing mainly depends on the above two types.

There are many ad networks that you can rely on to market mobile apps, personally advising you to rely on one of the following networks:

Google Ads (ideal for topping on Google search engine)
Problerads (easy to use and suitable for accounting versus loads).
Adcash (offers competitive rates to advertise as easy to use).
Zeropark has a precise targeting system and high quality visitors.

Advertising on advertising networks needs some study and preferably communicate with the technical support department before you start using these networks, technical support will greatly help you if you are a beginner in this area.

Also, it is preferable to rely on an advertising campaign manager if you have allocated a huge budget for advertising, the campaign manager will help you get the highest investment rate from your budget you will spend on this network.

Most advertising networks offer the possibility of allocating a campaign manager to their customers who have set a specific budget to advertise on them. You can also use one of the self-employment platforms to hire a professional campaign manager through which to market your application on these networks.

3. Create a channel for your YouTube app

Some might think that creating a YouTube channel is limited to entertainment or education only but that's not true, YouTube is an excellent platform for marketing in general and having a channel for your app on YouTube will greatly benefit you.

YouTube is the best platform through which you can view a video demonstration that knows users on your app, the visual display is always better when it comes to explaining the idea of an app.

Also, whatever an easy-to-use app some users may find difficult to use or take advantage of one of its features, here you can use YouTube to make videos explaining how to use and handle your app.

We can't think of one app that doesn't have a YouTube channel, Facebook itself and most social media apps are on this platform and use it from time to time.

Of course adopting each YouTube app is different, however creating a channel for your app will benefit you in the process of marketing it significantly especially at the beginning of its advertising process.

4. Create a website for your app

Creating a website for your app is self-evident, the site should include basic information about the app, its developer, FAQs, etc.

This site is your app interface, and your app is not required to work on computer operating systems to create, the site will benefit users in recognizing your app, its idea and what it offers them.

Improving the ranking of the site on search results or SEO greatly contributes to urging users to upload it, when the user searches on their mobile for an app that provides a particular service and your app site shows it this big gain.

Good website design and carefully written promotional content will prompt the user to download the app.

The site (in addition to being on LinkedIn) also contributes to a professional and professional image of you and your app, that image is the first thing investors and company owners pay attention to (when your app goes public).

other than the site and its professional and promotional objective; You can make a blog affiliated to your app according to its field, a blog to provide economic advice and advice if your app is a financial app, a blog that specializes in sports news if this is your field of application and so on.

The blog will contribute to the creation of a special community of users who benefit from the content provided on it. These users will be fully prepared to download and use your app as they trust and follow the content you provide.

5. Use email marketing

Email marketing remains an excellent way to market online until our current year.

There are propaganda, advertising and advertising purposes for the application itself and for offers, discounts and events related to the application. Many app owners rely on email to identify customers whether the purpose of this alert is to protect, promote or otherwise.

Be a mailing list through your app itself and then start sending your messages to your audience, based on your audience's interaction with these messages you can know the best timing and appropriate form that can be relied upon in email marketing.

To be able to properly market by email you will have to rely on a professional tool in this field such as:

Previous tools will help you achieve your primary goal of email marketing which is to increase the number of uploads of your app.

Simplistically, steps to market mobile apps can be summarized through these tools as follows:

Configure your email list.
Choose the best form of messages you will send to your app users.
Recognize users' interaction statistics with your messages (read the message - press it - download the app).
Divide your mailing list based on users' feedback (list of interactive users - list of non-interactive users and so on).
Suggest the best way to deal with each group of users.
Repeat steps 2 to 5 to eventually reach the best possible results.

You can also use your app site to configure your email list.

6. Connect with influencers in your application area

There are two types of influencers and content makers that you have to communicate with to market your app, the first type are influencers in your application field directly, and the second type are influencers in the field of technical application review or technical content in general.

Although influencers and content makers may not be technically knowledgeable enough, communication with them is essential.

For example: communicating with economic influencers and content makers and persuading them to use or experience your app will help you to spread it in this area especially among the audience of these followers.

The second type of influencers love apps in general, they will be pleased to review your app and discover its advantages, their review will help you deploy your app especially if it provides a solution that a large number of users like financial solutions are looking for.

A quick YouTube search will introduce you to the most important influencers in the field of your application on this platform.

7. Offer discounts and free trial periods

Discounts and free trial periods are generally a pleasure for users, any app that is even free and includes a subscription or fee for certain features. This is found in the most popular apps even those that provide essential services.

The Trocoller app is free but it contains ads, so you get rid of these ads and get all the features that the program offers you will need to pay a monthly subscription.

If your app is already paid this is better when it comes to offering discounts and offers, you can lower the price of the app at the beginning of its launch as a type of advertising and marketing.

Paid apps are known not to remain at the same prices throughout the year but to change every period. The intended change here is the reduction that tech companies offer to users on certain occasions during the year.

There are popular periods such as Black Friday and end-of-year discounts and there are sometimes discounts related to the application itself, there are apps that prefer to celebrate a period of time since their existence by offering discounts on their purchase price or subscriptions.

Free discounts and offers are an effective strategy for marketing apps, there are popular apps that would not have enjoyed their current fame had developers not offered them offers and discounts to their users.

The direct form is to remove some of the burden of marketing your app from your own. Something you should certainly strive for, the second is that you will rely on marketers with experience in the field of e-marketing to market your app in different ways.

You need nothing more than designing your own commission marketing program like one of the following:

Profit from commission marketing via Referral Link
Agreement with one of the major commission marketing networks.

Relying on commission marketing referral links turns every new user you have into a commission marketer for your app. Some may not prefer this method in the app but it is currently widely spread among a huge number of apps and large sites.

For example, the popular Pioneer website adopts a commission marketing system via referral links, an app like Ubr Eats also relies on this method so for what some do not prefer? Well because of its poor use with some fake software and cases of deception on users.

For the success of your commission marketing software based on the referral link it must be designed intelligently and effectively, set the goal of the program before it is created, this goal may be to urge users to spread the app among their knowledge and invite them to install it.

The aim may be to use the application in a certain way by the new user, this form may be derived from the purpose of the application itself.

Pioneer in the previous example gives the marketer its commission when users who urged them to register on the site receive a specific amount of money on their account on the site.

Setting the target is important to be able to measure how successful this method is in marketing your app, also setting the target for the user is necessary and must be done accurately, preferably simple and uncomplicated to make it easier for users/marketers to understand and explain to their knowledge.

For an agreement with a commission marketing company to market your app is a method followed by most tech companies, the marketing network will select, train and follow marketers. Your role is just to follow the indicators of achieving the goal of marketing your app.

Commission marketing networks also provide high flexibility in changing your marketing goals which may change every period.

For example, when the program launches its marketing goal is to spread, this may not be the goal at the point of adding new features to the app, for example, which may aim to market new features by pushing users to experience them.

Both of the previous two methods have advantages, using either of them is due to your vision that suits your application, for more information about commission marketing read our guide to explaining everything you need to know about this area.

9. Improved visibility on the ASO App Store

Improving the visibility of apps on stores aims to improve the presentation of these apps to users naturally and without costs. This enhancement ultimately aims at the appearance of apps in advanced centers when searching for them or serving them on app stores.

Like the SEO, the ASO has several aspects:

Internal or application-specific improvement: (application name, description, keywords used, application removal rate).
Out-of-app improvements: such as in-app links, user ratings, opinions, and number of downloads.

What you basically need to know while improving the visibility of your app is the difference of this process between each store and the other, we will not discuss here the differences between Huawei and Samsung app stores, but the most important differences exist between the two biggest stores, Google and Apple.

Google Store treats keywords similar to Google Search Engine handling, your app should have the keyword that aims to target them more than once (3 to 5 times) to appear in an advanced order on Google Store search results.

Apple Store sets keywords for your app based on its field and competing apps, and unlike Google Store you should not repeat keywords within your app if you intend to add it on this store.

Here are the factors that Google Store evaluates your app and that you should pay attention to:

Application name.
Description of short application.
Description of detailed application.
In-app purchases.
Ratings and user opinions.
Updates.
Number of interactions and uploads.
Other factors associated with the store's algorithms; These are known as keywords and are not disclosed by Google.

The Apple Store relies on most of the factors before apps are evaluated, but is augmented by the app link and the languages it supports.

Factors such as the number of downloads, interactions and updates are factors you are already considering and working to improve as an app owner. What you should pay attention to are the keywords of your app, attention to users' opinions, their assessment of your app, response and assistance.

For the identification of keywords for applications; There are several apps you can rely on to find out the right words for your app, also these apps will help you in the field of ASO in general such as:

Optimizing the appearance on the App Store is a process that takes some time but its results are productive, following this method will help you reach an advanced order when the user searches for certain words belonging to your application domain which increases its uploads directly.

10. Advertising on the App Store

You can advertise on the App Store the operating system (s) that your app works on, this is a method that many app owners rely on to overcome the ferocity of the competition in mobile app marketing.

Advertising on the App Store shows your app as a first result when the user searches for an app in their field. The effectiveness of this tool is that its use shows your app before any other app whatever the fame and valuation of this app.

In the previous point, we explained how your app's appearance on its affiliate store has improved, and as I noted, this method of marketing relies heavily on the number of downloads of the app to increase its popularity, thereby obtaining a high position in search results.

Advertising on the store gives the previous method more effectiveness to show your app as the first search result to appear to the user for the duration of the ad campaign, this will help your app instantly increase its uploads.

Advertising on app stores is not another way to market mobile apps but rather a way to instantly increase their downloads, note that the user visiting the app store has one goal of downloading an app and not watching content or advertising.

In other words, advertising on the App Store will certainly increase the number of downloads of your app.

Tips for effective marketing of mobile apps

1. Select your target audience

Before you start using any marketing method you should know your target audience, knowledge here is not limited to one or two items but extends to some or all of the following items:

Your target audience age group.
Geographical audience location.
The nature of the content he interacts with.
The operating system it uses (and sometimes even its version number).
The best platform you can use to access (social media platform or advertising platform and so on).

Most of the previous elements are closely related to each other, an audience interested in economic content may not succeed in Facebook advertising in attracting it to use the app effectively, but it can be accessed by advertising on advertising networks and targeting economic sites.

Also, how you will use e-marketing tools without knowing who to target, writing content that targets a public audience or does not target a particular category will not benefit your app, doing advertising campaigns without targeting is completely unwise in marketing.

You may end up paying big money without reaching your target audience, in other cases you may reach an audience that is not interested in your application on the basis.

2. Don't market for your app alone

In the article on creating your app, we stressed the need to have a team or several task forces to manage the tasks of this app, of course marketing is one of the most important tasks you will continue to do during the life of the app.

At the outset you may see that marketing the app is a one-man task that is not true, the means and methods we have explained in this article are not difficult and of course do not need experts in the field of electronic marketing to do (although their presence is also useful).

However, doing your entire app marketing on your own is very stressful, other than being overwhelmed, the app marketing will not be as efficient as you can get when hiring a team, and this is not an affront to you and your abilities, but rather a process that contains a lot of details.

For example, Facebook marketing doesn't just mean posting content each time and the other, it needs continuous follow-up, after posting you need to follow the performance of your posts, communicate with your page audience and respond to them.

Marketing via influencers is a process that needs a lot of effort, and coordinating with them may require meeting them more than once and so on.

So now you're saying OK, I'm convinced I need a team to help me market the app, but is that expensive? The answer is depending on how you compose this team and the desired results for each period and of course your physical possibilities.

App owners prefer professional e-marketers; Either through specialized companies or via self-employment sites, for example, the two former options may be expensive but their effect is excellent in publicizing and marketing mobile apps in general.

Another less expensive method that provides good results is to rely on a team of people you know to market your app, managing social media pages is a skill many people can do.

3. Market your app through several online marketing tools simultaneously

One of the most important features of having a marketing team is the possibility to rely on it for marketing across multiple channels and marketing tools simultaneously. Of course I noticed the ferocity of the marketing of new apps and products that most companies have.

Suddenly you see ads for this product or that app everywhere, on signs in public roads and on social media and even that its ads appear to you while you're using other apps. This advertising attack is considered a powerful marketing method.

This method depends on marketing the product or application in every possible form in our current time at once, this attack prompts users to experience this app as it works to market it intelligently.

Let's say you didn't see that sign on the road or see part of the app's YouTube ad. Marketing the app in more than one form ensures you receive the user for the information you want to send about the app even in a piecemeal form.

This attack also ensures that each potential user of this app is connected to the marketing message in the appropriate way. He did not appear an advertisement on an app he uses... He'll be seen on one of the sites he visits... He uses an ad blocker that will appear on YouTube and so on.

Sooner or later, the user will try the app because of being influenced by one of the marketing methods they used, also using more than one marketing method simultaneously at the beginning of the life of the app that defines you the most suitable way to market it to your target audience.

Rely on your marketing team to market your app on all platforms and means that may draw the user's attention anywhere.

Conclusion

In this article we have shown you several ways in which you can market your app, in the end remember that good marketing leads to the success of the app and increases the profits generated directly through it.

Share with us the comments the most effective way you see in the marketing of applications.

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