How to make the highest return of self-employment (12 tips from professionals)

 This is a comprehensive guide to find out how to create a blog in every way you can rely on at this time.

In this guide you will learn about:

• Ways to create a professional blog.
• The advantages and disadvantages of each method.
• Tips for building a distinctive blog.
• And more!

If you want to build a professional blog you will benefit greatly from the information of this guide... Read on.

Top 4 Ways to Create a Professional Blog in 2023

What is the importance of building a blog

Having a marketing channel and effectively communicating with users is one of the challenges of marketing right now, and to do so you must have a blog to be your online business interface, and you can control it 100% unlike social media platforms.

In addition to learning content writing strategies, and creating content for search engines (SEO), so you can transfer all the information your blog visitors would like to know about the topics you are interested in writing about.

Here's a deeper illustration of the importance of having a blog:

1. Marketing Channel Your Own and Under Your Management

Social media is one of the e-marketing channels that enables you to communicate with your target audience, but the problem with those marketing channels is that they are not fully owned by you, which means you are not in control of the settings and format of that channel.

So you are forced to all the updates on those channels, even if those updates you are not satisfied with, for that you must have a marketing channel owned by you and you can control them in full, which is what it allows you to own an electronic blog.

Here's a story that makes sure what I'm trying to explain to you.

On October 4 (2021), social media platforms (Facebook, Instagram, WhatsApp) suffered a disruption in making these sites disrupted for 6 hours, meaning that all your marketing efforts across those websites will be lost at any moment due to a technical malfunction you cannot control.

On the contrary, all your blog breakdowns are well taught because you created that blog, and therefore fewer technical breakdowns, and less time to repair those crashes as well.

2. Reduce advertising cost

The second most important reason why you have a blog is that by continuing to post content that your target audience cares about in that blog, and by improving your blog's visibility in search engines, you can appear unpaid (Organic) in the first results of search engines and the most famous search engine Google.

And so having you in the first choices in front of your target audience means reducing the cost you pay in advertising, and even showing your content for longer on a free basis.

3. Content is King

Advertising increases in cost by the day, due to an increase in the number of advertisers, competition and many other things. Although the cost of advertising has become excessive, the efficiency of converting ads to visitors and customers ready to buy is less by the day.

This has many reasons, including that the sector's target audience is exposed to many and many marketing messages from your competitors.

So what's the solution?

Communication, which is the password in modern marketing, and you can do this by marketing content, which makes you able to build a relationship of trust between you and your audience, the reason is that you always give them advice and content that helps them solve their problems using your products or experience.

This is the opposite of ad marketing only, which always puts you at the mercy of paid marketing channels, as well as the difficulty of maintaining your current customer and building trust and a long-term relationship between you and him.

In order to do this efficiently you must have an effective content marketing plan, as well as a marketing channel owned by you (blog).

But what are the ways to create a blog? That's what I'll show you in the next lines.

The most important ways to create a blog

There are many ways that you can create a professional blog, in the next lines I will list it for you, as well as explain the advantages and disadvantages of each method, and you have to choose the most suitable way for you.

1. Create a blog through private programming

In that way you can turn to a professional programming team, and it has a strong business precedent that reassures you that your idea will be executed professionally and distinctively, using website programming languages (HTML, CSS, JavaScript, PHP).

All you have to do here is define the idea and purpose of your blog, the perception and final form you want to take out the blog, the characteristics and features you want on your blog and then communicate with the programming company and make that clear.

The next step is to choose a domain name that expresses the idea of your blog, hosting sites that suit your needs and the number of visitors you look forward to in your plan, and explains all this in the terms of contracting with the programming company, and awaits and follows up with the programming team until the delivery of the blog.

Advantages of creating a blog through a programming company:

1. Customized design interface for you only.
2. You have full blog control.
3. Delete or add new features.
4. A blog with a high level of security.
5. Better visibility in search engines.

The drawbacks of creating a blog through a programming company:

1. Special programming costs are high price.
2. The process of creating a blog takes longer.

2. Create a blog based on Content Management System

Building a blog through one of the content management systems is the most popular and easy practical way to create a blog, all you have to start with is choosing the content management system you see best suited to you.

There are many systems, the most famous of which are:

1. Wordpress (org)
2. Joomla
3. Dupal

The next step is to download the system you want from its official website, and then install it on your hosting.

You can use one of the web hosts that supports WordPress, and all you have to do next is log into the hosting control panel, and you'll find inside the Scripts control panel ready to install including WordPress for example.

You can choose the content management version you want to download (preferably the latest version), then choose the location you want to install the content management system on (if you own more than one site), choose the link preferably HTTPS, then complete the required data and press Install.

You only have a few simple things left, including changing the system template, choosing a WordPress template that you see as perfect for you, and installing the most important necessary WordPress additions, such as:

• Elementor: which enables you to design the site easily.
• Contact Form 7: You can easily add a contact form to your website.
• Yoast SEO: enables you to make sure your content is compatible with search engine algorithms.
• WP Super Cache: Makes browsing the site faster.

So easily you have a blog compatible with search engines and you can share your thoughts and blog without complexity!.

The advantages of creating a blog through a content management system:

1. You don't need software experience.
2. Easy to use and modify.
3. You can install the site in 5 minutes.
4. Compatible with search engines.

Blog creation drawbacks through a content management system:

• It should be constantly updated to avoid security risks.
• The site cannot be fully modified and controlled.
• Relying heavily on additions.
• Read also: Pfeiffer's Top 16 Essay Writing Services (Arab Professional Writers)

3. Creating a blog through software as a service [Software as service]

By SaaS Software as a service you can create a blog without the need for programming experience, or have hosting or even a paid domain name for your website (Domain).

All you need is to choose the site you see to offer you the features and tools you need to create the blog you want.

Note: Websites that offer integrated software service are websites that provide integrated service to make a website or blog, they provide you with everything you need in one place:

• Buy a domain name through it.
• Provide you with hosting for your blog.
• A tool to build your blog easily.

It offers all the properties and features you can activate in your blog with a few clicks.

There are many sites that offer software as a service of their most famous:

• WIX website.
• WordPress dot com.

Once you have chosen the site you prefer, all you have to do is sign up for the site via your email.

The next step is to create the blog yourself, the form you prefer the blog to be, or to choose the blog rating yourself, then choose the right template for you, and modify it from a simple and easy-to-use dashboard method.

(There are websites that make choices and create the site for you, after you answer some questions about your business).

Advantages of creating a blog through software as a service:

• You don't need experience in programming.
• There are many plans and there is a free plan.
• Many choices for template models.
• Compatible with SEO standards.

Defects of creating a blog through software as a service:

1. You don't own the site.
2. You can't transfer your location data.
3. Statistics and tracking needs a paid plan.
4. Space and extras need more money.
5. Limited characteristics.

4. Hosting and sharing digital content

If you want to share content about your own experiences, or information you want to share with your followers, not continuously, you can do it easily via content hosting sites such as Medim - Medium (but in that period it is prohibited in Egypt), and there is also the popular Linkedin - Linkedin site, as well as Wattpad.

All you need is to subscribe to the site, then start sharing the content you want to write about online.

Features of this method:

1. You don't need to create a blog.
2. Do not need experience (easy-to-use sites).
3. There are performance indicators and statistics.

The disadvantages of that method:

• There are not enough statistics like Google Analytics.
• You don't have full control like controlling your site.
• Not equipped to professionally improve search engines.
• What is the most suitable choice for you?

We have shown you all available ways to create a blog and share your digital content, and the features and disadvantages of each method.

But for us on Aboud Tech the most suitable professional blog selection is WordPress, it offers you a lot of features and additions that enable you to share content professionally and conform to search engine standards.

Important tips for creating a successful blog

1. Take care that your blog has a clear specialty

Niche's specialization in a specific field makes you a leader in that field, plus search engines and Google's most famous search engine prefer blogs that have a specialty unlike public blogs that talk about all topics.

The only solution for you to write about many topics in different disciplines is to create an electronic newspaper, specialization is the beginning of your path to success.

2. Promote and market content across social media platforms

All blogs and content makers are interested in creating content only, which is wrong. You should also share and promote that content online by posting it on social media platforms, collaborating with other sites, and making a complete plan to promote and share content so as to ensure it reaches your target audience.

3. Ensure content complies with SEO standards

Good content that does not meet search engine standards and algorithms cannot be seen in results and front pages during search, interested in creating good content while maintaining SEO standards.

4. Make sure the blog is mobile responsive and fast to browse

Most visitors to your site now are mobile, this means that in 2022 your site cannot be unresponsive to mobile visitors, this will make your visitors' experience of the site bad, plus it will waste your efforts and reduce your chance of appearing on the front pages of search engines.

The blog can also not be slow to browse the content inside, you should ensure that all pages of the blog are quick to browse, so that visitors to your site do not have difficulty browsing and therefore end up leaving the blog.

5. Post high quality content that offers benefit to visitors

The digital content industry is not as simple as it seems, it needs to know how to understand the target audience, develop a plan for the subjects it cares about, then produce and make content in a way that offers benefit to the audience and makes it complete reading for the end.

In fact, making high-quality content for your blog is key to its basic success, which you should give all the time, effort and investment possible, here are some sub-points that may help you produce high-quality content for your blog:

• From the outset, choose an area you really care about and have accumulated knowledge and culture around.
• Never copy content from others, never redraft topics from other blogs.
• Do extensive research and understand the idea well before you start writing about it, thus producing higher quality articles.
• Use professional writers to help you produce good content.
• Constantly update old content to raise its quality and make it reader-renewable.

Conclusion

That was all the information about how to create a blog. I hope the article gave you the benefit you are waiting for. And I want to know you:

What is the best way for you to create your own blog? Do you prefer private programming or content management systems? I would like to know your answer by leaving a comment below the article.