Facebook algorithms are one of the most important mysteries that users of this platform seek to solve. It may not overwhelm the thinking of the average platform user as much as the marketers and content makers who rely on this platform as one of their sources of income where they market and earn money.
Facebook algorithms control the presentation of posts and their access to users which by extension affects page fame and thus performance. Content makers' pages the more popular they are, the greater their chance of obtaining views and profits from ads.
Worse for branding pages or selling products on Facebook, their posts reach fewer users than expected that affect their profits and sales.
In this article we explain to you Facebook algorithms, and how you can handle them in ways that contribute to your page's fame and increase its profits.
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| What are Facebook's algorithms and how to smartly treat them as a marketer |
What are Facebook's algorithms
To understand the nature of Facebook algorithms we first need to understand the meaning of the word algorithms, algorithms are a set of procedures used to solve a problem or make a certain calculation.
Algorithms act as an accurate list of instructions that execute specific actions step by step. This list is located in the sequence of processes based on the operation of hardware and electronic software.
Algorithms are widely used in all areas of technology, for Facebook algorithms depend on machine learning or machine learning to manage this platform and organize the posts on it.
Facebook algorithms are: automated software and equations used by Facebook to measure the quality of each post posted on Facebook. Whether this post is through a personal account, page or group, whether its type is text, video, photo or link to a web page. This is in order to evaluate it and then show it to the right user at the right time and in the right place on the personal page.
But why should Facebook algorithms have appeared for posts to appear on users' personal pages?
Answer in short: Facebook's algorithms have emerged because of its increased number of users and then increased the number of posts posted.
Of course there is limited user time spent browsing Facebook compared to the number of potential posts.
So Facebook had to choose from these posts to show them to you as a user, which of course is not random, but based on a wide range of criteria that are called Facebook algorithms to show posts.
Important note: Algorithms or algorithm are named after the Persian scientist Mohammed bin Musa al-Khawarizmi, Ben Musa created algorithms in the ninth century AD, and over time it has evolved to be the bedrock of many applications in our present time.
The importance of Facebook's algorithms
Facebook algorithms identify posts that people see every time they see any section of the platform.
Any Facebook user usually subscribes to many groups and pages, and has a large number of friends on this platform, and posts are supposed to appear all the previous sections of this user, but because of their large number they cannot all appear to him.
Facebook algorithms control the ranking of the appearance of these posts and evaluate each post, collecting posts and then arranging them by interest for each individual user. Algorithms also control the appearance of individuals on the list of proposed friends.
The greatest impact of Facebook algorithms is felt by marketers and brand owners, this category of users use Facebook for different purposes such as; Advertising, selling and profiting from services, or even attracting visitors to this platform to their sites and many more.
Imagine spending hours creating visual or written content to promote your site or to urge customers to buy one of your products, and find a small percentage of your page audience interaction? A frustrating feeling, isn't it?
The losses of not accessing a large number of visitors are greater than just a sense of frustration or sadness, marketers and Facebook promoters use this platform to maximize their profits, and not achieving this could result in huge material losses.
Finally advertising on Facebook helps make profits for your website or store better than normal posting, however even advertising without understanding Facebook's algorithms well can negatively affect the results of advertising campaigns on them.
In the worst circumstances, this category of users find that they spend too much money to advertise and generate modest returns or poor profits from it.
All this alerts us to the importance of understanding Facebook's algorithms and their impact on the profits that marketers and promoters earn through this platform.
In 2007, a Facebook programming engineer stated: "Only 0.2% of the news that falls into each user's personal account will actually appear on their personal page."
This means that each story or news compares with 499 other news to be eligible to appear on your personal page.
That's in 2007. What's up in 2022?
How do Facebook algorithms arrange the appearance of posts?
Facebook algorithms can be divided as follows, according to a Meta (Facebook) article entitled How Facebook Distributes Content.
1. Collection of publications
Facebook algorithms collect posts that can appear in users' news or Feed section, this includes friends posts and ads shown by Facebook platform, and finally posts pages, groups and events they follow.
Of course, stories and short videos (Facebook Reels) have recently appeared in the equation.
In other words, Facebook algorithms collect all the posts that are supposed to appear to users and store them. Collection and storage contribute to facilitating the process of sorting these publications which will be done in the next step.
2. Audit of publications information
The second step made by Facebook algorithms is to look at a range of details and information (also called signals or signals) to determine the appropriateness of these posts for the user:
- Timing of publication of these publications.
- from publication.
- Number of interactions obtained by these publications.
- What kind of content is found in these posts (such as links, photos or videos).
- These relate to similar publications.
- What time is right to show these posts for the user as they browse Facebook.
- The speed of the user's Internet connection.
Facebook algorithms monitor users' behaviors and discover what they like based on their interaction with posts.
For example, suppose you're constantly interacting with a friend's Facebook posts and communicating with them on an ongoing basis, this would alert Facebook algorithms that you might like to watch this friend's posts periodically making them show you this content.
The same previous method is followed by Facebook algorithms for shopping, purchasing products and the timing of their advertising and publications.
If you like shopping and interact continuously with trademark posts and ads during a certain time of day, Facebook algorithms will use this as an indicator to view more trademark posts and product purchase ads during that time.
As humans our views on things change all the time as well as our purchasing needs and Facebook algorithms learn it and pay attention to it.
Changing our views and preferences prompts these algorithms to constantly monitor our behaviors and look for information indicating this change. Based on the information and details you have gathered, algorithms update the way publications appear to us to suit our new preferences.
3. Provide forecasts and forecasts
Based on what I understand, Facebook's algorithms and the information and details I've gathered about the user show the posts you're likely to like and interact with.
Let's say you interacted with a bunch of guided videos that show you how to improve your mobile performance. Here Facebook algorithms use this information to anticipate and predict content related to this topic that you may be interested in watching.
Facebook algorithms will try to figure out how likely you are to interact with posts similar to the previous post in terms of:
- Comment.
- Admiration.
- Watch a video and how much you enjoy it (watch the entire video or ignore it at a certain time).
Facebook algorithms do this by analyzing your past behavior (what kinds of content and topics you interacted with) and asking you every now and then how much you enjoy and like this content.
Predictions and predictions made by Facebook algorithms affect all posts that show you including ads.
4. Significance Measure
Facebook algorithms determine the relevance of each post to each user individually by means of the significance scale, which we can liken to a measure that assesses the significance of a publication to a score of 1 to 10, for example.
Suppose you're interested in travel and travel, Facebook algorithms rate every post that shows you a degree of importance that suits you.
A leaflet explaining how to travel at the lowest cost may be more important than a leaflet explaining travel to a country you are not currently considering visiting, so the first leaflet gets a higher score than the second leaflet in the significance scale which makes it appear before it.
simpler; Publications with higher scores in the significance scale show you first in your news section, of course the scores vary from user to user and sometimes even with one user according to their changing interests.
Important note: Facebook algorithms are constantly updated making their functioning subject to change as well. In this article, we explain how these algorithms operate simplistically according to the latest updates made on them and according to the platform's own explanation of these steps.
Other elements that go into the equation of Facebook algorithms
1. The powers Facebook gives the user to get the right posts for him
There are some powers that Facebook gives its users, which are activated by the user, compel algorithms to respect them and not override them, so as a marketer through Facebook you have to understand them and deal with them smartly.
Here's a list of the most important powers Facebook provides to its users, which come as a very important party in the way Facebook algorithms work:
Note: The powers or control options below are accessed in two ways:
- Click on the Three Points next to the post on your Al Vid page, which in turn will show more page follow-up control options.
- Enter the same page and then control the page follow-up options.
a) Non-follow feature or Unfollow: This feature allows any user to prevent the appearance of a friend's or a particular page's publications, without removing that friend from the friends list or cancelling his subscription to this page.
b) Favorite or Favorites: This feature allows any Facebook user to select a certain number of friends and pages and includes them in their favorite list, thus making their posts or news their priority in appearing on their personal page.
c) Temporary concealment feature or Snooze: This feature allows the user to make temporary concealment of a page, group or friend for only 30 days, and according to the literal translation it is similar to taking a snooze or nap from following a page or friend.
d) Save or Save: In this feature Facebook gives its users the possibility to save important posts for them to see at a later date.
e) Notification or Get Notification: Through this feature a Facebook user can get a notification when posting new content from a particular friend or page.
f) Reporting feature in a Report: This feature allows the user to report any inappropriate content.
2. User preferences and links to publication source
a) The type of posts each user prefers: Facebook algorithms are sensitive to the type of posts each account prefers, whether they are photos, videos or jokes for sites or text posts.
For example, the more you interact with posts that contain photos, the more photo posts appear before you.
b) Time spent accessing each post: It is normal that the more you care the longer you give this post.
c) Nature and timing of interaction: Interaction with publications with links is more powerful when they occur after these links are pressed and less powerful when they occur directly without pressing the link.
It is assumed that the real user will click on the link and read the article before interacting by liking or adding a comment.
d) The nature of the relationship between the user and the publication source, whether page or friend
The relationship here is monitored by some indicators such as:
- Interaction in the past.
- Communicate through messages.
- Browse the posts by logging into the same page or the friend's account or opening his photos.
Tips to take advantage of Facebook algorithms
Whether you have a Facebook page or a page you rely on to sell and promote products will interest you in improving their performance.
Understanding how Facebook's algorithms are handled to manage a page on this platform helps to publicize them, and it is also increasingly important that you use this platform as a source of income or sell certain products.
The following tips aim to help you access your posts to a greater number of followers and achieve your goals easily on this platform.
1. Make exclusive content
In previous years, duplicate content has been filling out the news page of most users on Facebook, which of course has caused them a lot of inconvenience, not to mention the loss of the original content owner's effort.
Facebook algorithms have come to deal firmly with duplicate or stolen content, other than deletion Facebook algorithms have become ignoring this type of post and prioritizing the appearance of innovative and new posts, which offer exclusive content to users.
Facebook algorithms have come to recognize exclusive content written and even photos attached to it, as well as stolen content whichever type causes Facebook pages to close.
In other words, if you want Facebook algorithms to evaluate your page content well, be careful to create high quality written content, also if you use photos or videos make sure you design them yourself.
For videos and photos it is important to pay attention to their property rights before adding them on your page, sometimes you may create videos or images based on other images or videos, which may be acceptable with some visual material while not with others.
2. Pay attention to publishing time
Facebook algorithms rely heavily on users' interaction with publications and build on it a strategy to show users, the most important factors that significantly affect the rate at which users interact with posts is the timing of posting.
Of course there is no timing for posting that fits all users or even a certain segment of them, the timing for posting changes according to several factors specific to followers such as:
- Users' geographical location.
- Other user interests.
- Frequent and non-recurrent events that may concern users over a certain period of time.
- Holidays and public holidays.
- Users age slide.
Each of the preceding factors needs a lot of study and observation to get to the timing of proper posting for followers, some of these factors overlap with each other and this should also be paid attention to.
Access to the most convenient publishing time for your followers can be easily determined by your Facebook page statistics tools. This platform's statistics provide you with accurate information on your followers' rates of interaction with the content you post so be careful to study them carefully.
Also, you can ask your followers and ask referendums with several dates that you think will suit them.
3. Take advantage of the success of videos and visual content
Have you recently noticed an increase in visual content or videos on Facebook? Have you noticed how this platform urges you to spend hours watching videos? Of course you've noticed the platform's incredible ability to nominate videos on topics that matter to you.
All of this comes from the importance of videos and users interacting with them for Facebook algorithms, the visual content has a huge turnout of users currently making reliance on it a successful strategy in more than one direction.
The first trend is the extent to which users receive this type of video, especially short ones. Videos provide information easier and faster than posts that contain written content and even add a photo to them.
The second trend concerns Facebook's own algorithms, which now prefer videos more than written content, stemming from Facebook's desire to compete with the popular TikTok video platform, which requires huge visual content on Facebook.
I think you've noticed the fame and interaction that short videos or Reels got on Facebook, although some don't prefer it, Facebook sees it as the future of visual content, so be sure to rely on it to post your content from time to time.
4. Stay away from posting content that aims to interact with followers only
This may seem strange but Facebook algorithms have become punishing people who promote content that requests comment or liking.
You might wonder if the goal of any content is to interact in terms of commentary, liking or sharing. Will Facebook punish everyone now? Well let's make it clear there's a difference between the content posted for interaction and the one that requests it directly.
Here we talk about posts of the type add a comment to receive the price or click on the link you get an award, this ridiculous and annoying content Facebook algorithms have become deliberately hiding or ignoring.
Of course there are some topics that may require this type of post such as e-store offer posts, however generally make sure you don't use quirky tricks and methods to induce your page followers to interact from their posts.
5. Interact with your page audience
Your interaction with the audience of your Facebook page is generally necessary to earn his trust and loyalty. Of course, to post the page itself, Facebook algorithms observe this interaction and assess your page in positive form.
There are two basic types of interaction with your page audience and both help Facebook algorithms recognize their importance to users.
The first type is your responses and comments on your page audience's interaction with the content you've added to it. The second type is posts that are intended to induce followers to interact with a response or comment.
We don't mean publications that we warned you not to use at the previous point, of course, here we talk about publications where you ask for your followers' views on a topic or on a new topic that you would like to create content about.
6. Don't forget the importance of groups
Facebook groups provide a good space for interaction between members and as a page owner you can take advantage of in more ways than one.
You can create your own Facebook group to provide room to compete with the content you offer, you can exploit members' posts on this group to be the source of your content ideas.
Also if you find a post from your group members that contains valuable and distinctive content you can share this content on the page, Facebook algorithms monitor the action of your group members and link it to the importance of your page as a whole.
Finally, it is helpful to join popular groups that specialize in the same field of content you offer on your page.
This will benefit you personally in this field in terms of knowledge, as well as the posts you will add on these groups will receive a great interaction from an audience interested in them which Facebook algorithms prefer.
7. Use Facebook ads from time to time
The most important modifications to Facebook algorithms are the prioritization of publications with ads. This means that regular publications will be difficult to get users' interaction because they do not appear at the same rate as ads.
In fact, this update has upset many Facebook users, both regular users and page holders, yet there is no solution to overcome this update at least right now.
In other words, you will have to make advertising campaigns for your page to increase users' interaction with it and its publications, we know that advertising on Facebook can be a little expensive, but it can sometimes be necessary and useful if it is implemented properly.
You can measure the interest rate of your Facebook advertising campaigns by ROI, simply does the amount paid in the ads result in a greater profit amount or not? Based on the answer, you can identify the best advertising strategy on Facebook.
8. Watch Facebook Statistics
The tools Facebook provides you to view your page statistics are an important tool to understand this platform's algorithms. The information these statistics provide you can find out how well your page handles Facebook algorithms and updates properly.
Whenever these statistics show good ratios of users interacting with your content whenever you know you are running your page well, following these statistics helps you understand your page's growth rate, which will not happen if you are doing practices that are not compatible with Facebook algorithms.
Use Facebook statistics to see your current page level and monitor the impact of your new practices on them. You can easily identify the indicators and ratios you would like your page to access and draw plans that help achieve these ratios.
9. Post your Facebook content periodically
Continuous posting on Facebook has more than usefulness, pages that consistently post content Facebook's algorithms see it as an active page and begin to be studied, analyzed and included in the significance measure of the area in which you specialize.
For followers, they also see new (or even old but important) content related to their area of interest, in other words, Facebook algorithms and followers prefer to continuously post content on your page.
However, it is important to know several factors in terms of posting content at a periodic rate, posting simply to post may result in weak content that distances followers from it and reduces their interaction rate with it, and extensive posting is not recommended all the time because it may cause them to be disturbed.
The most appropriate method of posting in a way that is compatible with Facebook algorithms is to understand your page's medical followers and determine how many times of publication are most appropriate for them, and of course you should post valuable content for them... This is how I gratified followers and dealt with Facebook algorithms successfully.
Conclusion
In this article we tried to explain how Facebook algorithms work simplistically, share with us the comments the methods and ways you exploit these algorithms in favor of posting your Facebook page.
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